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CitationFlow is a metric developed by Majestic, a renowned SEO tool, to evaluate the influence and authority of web pages and websites based on their backlink profile. Backlinks, also known as citations, are links from external websites pointing to a specific webpage. The concept behind CitationFlow is to measure the quantity and quality of these backlinks to determine the overall strength of a website's link profile. The calculation of CitationFlow involves assigning a numerical score to each webpage, representing the number of backlinks it has received. The more backlinks a webpage accumulates, the higher its CitationFlow score will be. However, the metric goes beyond mere quantity by also considering the quality of the linking domains. Backlinks from reputable and authoritative sources carry more weight and contribute to a higher CitationFlow score.

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